Jennifer Abrams and Sara Abrams Luber are pleased to announce the birth of their clothing line, Sugar Tush. Sugar Tush was conceived upon the arrival of their own precious sweeties, Aiden Jack and Ava Jordyn, in October 2004. After the babies were born, Jennifer and Sara, who both left successful careers in fashion and marketing quickly discovered that their infants were just as busy as their mommies. As they began taking the children from playgroups to baby yoga to gymboree, Jennifer and Sara knew what they needed. They soon found themselves scouring the baby boutiques of Philly and NYC in pursuit of the perfect clothing, clothes that are hip, but comfortable, for all of their babies' activities. Having most recently worked for companies such as Calvin Klein Cosmetics and Louis Vuitton Moet Hennessy, they wanted baby clothing with style and quality, tempered with practicality and fun. After many unsuccessful shopping trips, Jennifer and Sara decided to combine their knowledge and experience to create Sugar Tush — chic baby togs for the active baby.
The first Sugar Tush collection, launched in March 2005, is a line dedicated to baby yoga. Jennifer and Sara were both inspired to create this collection after sharing their love of yoga with their babies. The clothing is the ideal combination of style and comfort. Babies sporting Sugar Tush yoga wear are guaranteed to be the best dressed yogis on the mat.